Pure magic Positano

Pure magic Positano Amalfi Coast

Positano, the world-wide famous gem near our hotel on the Amalfi Coast.

If a person with the beautiful soul of Rudolf Nureyev chose the peace and tranquility on this edge of the coast for his retirement there must have been a reason. The Li Galli island, the place where he used to live, can be seen easily from Positano, especially at sunset, when the sun creates unforgettably intense lights and shades.

If you are lucky enough to enjoy this view, it means that you are in the Spiaggia Grande, the heart of one of the most evocative and romantic towns on the Amalfi coast, a popular resort for the international jet set: Positano, an ancient town founded in the 9th century around a Benedictine abbey and threatened by the attacks of the Saracen pirates.

Built on the rocks and fortified after Pisa pillaged it in 1268, Positano is a labyrinth of narrow streets and hidden corners where the light of the sun and the high tide sneak in. If you walk around its little centre you will experience the same intense emotions and the same atmosphere that made Pablo Picasso and Liz Taylor fall in love with the place.

Every season of the year gives Positano its own mood that seduces you and invites you to breath in hundreds of years of history, rich in moments of great splendour, like the 18th century, when it became a rich centre for trade. In this enchanting landscape, where houses are an explosion of colour enhanced by a blue sky and the thousands shades of the sea, the passion for fashion was born. The shop windows of the centre exhibit light summery fabrics, sandals, hats and colourful bikinis, refined with stones and rhinestones that have been exported all over the world since the fifties.

There is one thing to say at this point. Despite the presence of travellers and VIPs, Positano has never abandoned its authentic nature, that is a refuge where you can spend time relaxing in peace.

The openness of its people and the enchanting surrounding nature will ensure that you’ll leave with unforgettable memories. Treat yourself to a visit to Positano, an encounter with the magic of the Amalfi coast that you can experience by booking a room overlooking the sea at our hotel in Praiano!

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